A website is useful for you, only if it gets discovered by potential customers. For this to happen, the content of your website has to be optimized for search engines like Google. So, let's give you a few tips that will give your online presence an instant boost and get more traffic to your website.
Sounds good? Let’s get started:
Write valuable content
If we could offer you only one tip for the future of your website, content would be it. Content is known to be one of the most important ranking signals for your website. And not just any content will work – it’s got to be fresh (updated regularly) and valuable (relevant to your business).
Use long-tail keywords
Sounds complicated, but don't worry, we're just talking about using keywords that contain more terms than average. For example, if you’re the owner of an Ice Cream Cafe, a customer searching for the keyword ‘best ice cream cafe’ might never find your website. Try to find more precise keywords by adding your specialty. Looking at our example above, you could go for ‘whole fruit sugar-free ice cream’. The more targeted your keyword, the better.
Choose the right domain
If you don't already have a custom domain, now’s the time. With Boost, you can easily get your own personalised domain and connect it to your website. Not only is it your unique identity on the web, it gives your business the professional look it needs to compete online.
Go local SEO
Why does the location of the business matter? Simply so that more relevant searches end up on your website. For example, if your restaurant is in Bombay, people searching for lunch options in Delhi don't matter to you. Start by connecting your Boost site to Google My Business in the content sharing section of your Boost app/web. This way, your business can be found when searching on Google Maps.
Be Active on Social Media
By maintaining active profiles on Facebook, Twitter, and more, you can increase the reach and visibility of your brand. Boost seamlessly syncs your business content across your business website and all these platforms to bring your products/services to more customers. You can even easily share updates, products/services with your contacts across WhatsApp, LinkedIn, and many more discovery channels through Boost app.
Give inorganic discovery a try
Everything mentioned above can be done for free. But if you want to explore the world of paid advertising, you can try WildFire from Boost Marketplace. WildFire does exactly what its name implies - spread the word of your business instantaneously by running paid promotions on Facebook and Google.
Hopefully, these tips will put your website in a better position to succeed. Click the button below to start updating your website.